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History
Our Founder
More About Rex Maughan
The Invisible Giant

It's a long way from Soda Springs to Scottsdale, but those are just a few of the roads FLP Founder and President Rex Maughan has traveled to get where he is today. Despite the phenomenal success he has achieved, Rex forever remains the down-to-earth person from rural Idaho who remembers the people and places that touched his life.

He was raised on a ranch where he regularly took time off from school to help with planting and harvesting and where horseback riding was as natural as walking.

"During the lean times of my childhood, when even basic commodities were rationed, I remember placing cardboard in my boots so the alfalfa stems didn't poke through the worn soles of my boots," says Rex.

"But even though we were a poor family, we had plenty to eat from our garden and ranch."

Rex recalls his school days in Soda Springs with great fondness, and today remains close friends with most of his former classmates, including FLP Vice Chairman and Chief Financial Officer Rjay Lloyd. In addition to participating in sports of all kinds, Rex showed his inventive spirit early-on when he led his young friends in building Soda Springs' first ski hill, complete with a primitive ski lift and lights!

Over the years he has treated his classmates to class reunions at some of our Forever Resorts, including Southfork Ranch in Texas, Callville Bay Marina at Lake Mead, Nevada, and Signal Mountain Lodge in Wyoming.

This generosity also extends to his hometown, where Rex recently purchased one of Soda Springs' oldest buildings, the Enders Hotel. He has challenged his graduating class to help create a master plan and restore the former three-story hotel to its original glory and convert it to a premier museum as a special tribute to the community.

Rex founded Forever Living Products in 1978 and Forever Resorts in 1981 after a stellar career that spanned accounting and real estate. The Forever business that he launched from a two-room office has spiraled upward to reach in excess of $1.2 billion in retail sales by its 20th anniversary this year

Expansion and growth have been the hallmark of Forever Living Products. Today we celebrate the anniversary of a company that offers a complete line of more than 50 natural-based aloe vera and bee products.

More than five million distributors worldwide, with products available in over 65 countries.

Rex keeps his feet firmly planted on the ground, delighting in the knowledge that the company he created has provided millions of distributors with an exceptional opportunity to achieve their dreams.


Rex along with 1993 Miss Arizona, Amanda Murray (left), and 1993 Miss Bahamas, Richa Sands (right), admire award-winning entertainer Ronnie Milsap for his tremendous musical talent as well as for his ability to rise aboev the obstables of blindness.

"Love" and "work" are seldom mentioned in the same sentence, unless you have experienced the good fortune of being associated with a company like Forever Living Products. When you do the work you love.., and love the work you do, the rewards are immeasurable. That's how Rex views his relationship with Forever Living Products on its 20th anniversary

Over the years he has delighted in the energy that builds at our Rallies. He has gathered strength from your stories of how your lives were transformed forever, thanks to your hard work and commitment and thanks to the products and the business opportunity He has traveled the world and witnessed how the simple principle of equal opportunity transcends all language and cultural barriers. He has enjoyed the company of friends from all walks of life.

Sales trainer and motivator Zig Ziglar tells us you can get everything in life you want if you help enough other people get what they want. Time and again this proves true with every amazing story of lives changed forever, thanks to the opportunities Forever Living Products

"Find something you love to do, and you'll never have to work another day in your life."
 
- Harvey Mackay

Helping people get what they want is one of the greatest rewards we all share in our work with Forever Living Products. Few things in life are as exciting as meeting great people from around the world, making new friends and teaching others how their lives can become better and happier than they ever imagined.

To those of you just beginning this exciting Forever journey and to those who have been a part of Forever Living Products from the beginning, remember to cherish the experiences you gain along the way. As you enjoy the rich tapestry of life and the rewards of your work, may you achieve every success.

With a schedule that requires international travel three weeks out of every four, Rex cherishes his time at home, an expansive, tasteful retreat that reflects many of his passions. Rex also is a man who practices what he preaches: He begins each morning with a drink of Aloe Vera Gel and a Forever Lite Shake to ensure that he has the stamina and energy to meet the demands of each day with enthusiasm.

When he needs to regroup, he can be found jogging, playing tennis, horseback riding or reading from his extensive collection of first edition books by Robert Louis Stevenson and Zane Grey.

Robert Louis Stevenson first caught Rex's imagination when he served as a missionary on the Samoan Islands in the South Pacific, where the famed author spent his final years. Rex developed a great respect for the native people and their land that decades later led him to establish the Robert Louis Stevenson Museum/Preservation Foundation for the restoration of Stevenson's 1890 island plantation home in Apia, Samoa.

Rex also played an instrumental role in the fight to save important rain forests on the Islands of Samoa. Thanks to his efforts, over 30,000 acres have been protected and declared National Parks. His concern for Samoans continued with his assistance in financing and constructing local schools on the Islands of Samoa.

While it's not an easy task to thank someone who has done so very much for a country, the Samoans still found a way and bestowed upon him the high chief title of "Tilafaiga," making him only the second person to ever hold the prestigious and historical title.

Achieving balance in life isn't always easy, especially when your life is as full as Rex's.

Yet Rex believes it is important to take time out to enjoy your hard-earned success and lend a helping hand to others, as well. It all adds up to a win-win, greatly rewarding lifestyle.

I never get tired of having people put their arms around me and say "Thanks for making roe a millionaire," says Rex. "That plus hearing people's personal testimonies of miraculous health turnarounds, thanks to the products make it all worthwhile."

In building Forever Living products into the company it is today Rex also created Forever Resorts to help make it even more worthwhile for distributors. At any one of the 20 resorts located across the country, distributors can relax and unwind with their families while enjoying the benefits of their own success.

Distributors who reach-qualifying levels are rewarded travel vacations at their choice of Forever Resorts, from house-boating vacations on some of the most beautiful lakes in the country to impressive national park lodges. All FLP distributors are entitled to receive substantial discounts on accommodations at our Forever Resorts across the U.S.

With a loving family, a treasure-filled home, a caring spirit and accomplishments that defy common imagination, Rex and his story continue inspiring and encouraging the thousands of people he meets every year. Yet around every corner await even more fascinating roads to travel on his Forever journey to personal and professional achievement.

Rex Maughan established Forever Living Products International, Inc. in 1978. This new company provided people with the opportunity for a new lifestyle through an ideal Marketing Plan. In the first six years, Forever has been designated as one of the top three MLM companies in the world. A survey by the American magazine Inc. 500 reviewed that Forever Living Products was the sixth fastest growing company. Venture Magazine ranked Forever as 28 among its top 100 fasttrack companies, matching those big and long-lived companies such as Apple Computer. These magazines acknowledge the great success of Forever Living Products and our President Mr. Rex Maughan.

Mr. Maughan not only owns all the aspects of Forever Living Products, but also has another division of the company called Forever Resorts. The resorts offer hotels, giftstores, marinas, and even the famous home of J.R. Ewing, Southfork Ranch in Dallas, Texas. He shares a great attitude towards life. This is always apparent no matter where in the world he is and whom he meets. Rex loves the outdoors and is extremely environmentally concerned. He helps in preserving the rainforests in the Pacific Islands. He is also Chairman of the National Parks Service Concessionaires, which oversees the protection of the U.S. National Parks System.

Rex started earning his own living from a very young age. He was able to complete his university studies with two degrees in accounting. When he established Forever Living Products, Inc., no one else could comprehend more than he did the difficulties in starting a business. He was determined to offer to people an opportunity to start their own business from the ground up.

The Forever Business is based on the implementation of this dream: providing financial harvesting for all people. This unique marketing plan was conceived and Forever Living Products has now become the largest Aloe.Vera company and products manufacturer as well as specialist in the world!

The success of our President today explains very clearly to us that he is not only a person full of dream, but one who offers everyone the chance to become a successful entrepreneur.

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